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Another success story

“Human progress has always been driven by a sense of adventure and unconventional thinking.

– André Geim

The rationality of respecting conventions is called into question at a time when the world seems massively uncertain – the coronavirus pandemic has upset all ideas of normalcy and we have had to foster new idioms of collective existence.

The same goes for the meaning of entrepreneurship and although the usual processes of capital accumulation, launching and commercialization can still be followed, the world is full of stories of individuals who have led by example, allowed passion, creativity and innovation to forgo conventional logic and created examples of entrepreneurship hailed by all.

As academics Simone Guercini and Bernard Cova note, although conventionally and corresponding to the stereotypical entrepreneur, opportunity recognition is crucial and involves first recognizing the opportunity and then developing a path of organizational development.

Unconventionally, however, the pursuit of opportunities is not what takes center stage, but entrepreneurship can be seen as a shared passion and a common incentive to develop something that could become a commercial enterprise. fruitful. Passion becomes the key word here, as individuals have demonstrated, the hobbies and activities they enjoy can be developed into entrepreneurial behemoths.

Rob and Kim Murgatroyd, founders of JetSetLife.Tv have made careers out of their desire to travel, as they travel to the best places in the world and write unique insider guides about them, create podcasts and videos .

The traffic to their website is huge, their social media accounts have thousands of followers, and online business is booming. Anuj Srivastava, as reported by London.edu, with a technology degree at IIT Kanpur, two years working with PepsiCo India, an MBA at London Business School, four years with a tech startup from the San Francisco Bay Area, eight years with Google finally founded Livspace, a three-way technology platform for interior design that connects owners, designers and suppliers in January 2015.

While his jobs were well paying, he realized that his heart was to “build things and understand how value and culture are built”, and he left a career worthy of death to start his own business. – organize the painters of the world.

Today, LivSpace is Southeast Asia’s largest and fastest growing omnichannel interior and home improvement platform.

Today, the Indian landscape is filled with unconventional entrepreneurial stories – from Cashify by Nakul Kumar, which offers customers the best price for their old / used gadgets, to Boriya Bistar, based in Bengaluru, which offers packaging of essentials for people on the go in a ‘package’ that can also be customized according to the quantity required. In volatile times like the present scenario, there are crucial lessons to be learned from unconventional entrepreneurial stories.

Perhaps the first lesson to be learned is that there is a satisfying need for everything in our collective lives and therefore even satisfying a desire can turn into a business enterprise. Pure Himalayan Air collects air from the Himalayan mountains and valleys which is filled into bottles using cold compression; the company sells a 10 liter bottle for Rs 550 providing around 160 shots of inhaled air.

There is a need to read books with a group, a need to have healthier breakfasts, a need to keep track of daily expenses and all of these needs can be met through entrepreneurial interventions. So instead of looking for opportunities, we can look at everything that exists as an opportunity and turn it into something marketable and salable.

The second lesson is to let your passions dictate your course of action – the work you love and believe in is likely to be appreciated by others and this is the impetus behind many digital content creators and influencers. who have made stellar and rewarding careers from entertaining people and talking about everyday life.

As Guercini and Nova show, history is filled with passionate people who create successful businesses. In 1991, frustrated with his bike’s inability to keep up with its stunts, Mat Hoffman, a professional BMX rider, began creating his own line of bikes, revolutionizing the sport, community and business.

The third lesson is to connect with the unexplored facets of our social lives, to recognize the needs and wants that people experience and the interventions that can give meaning to their lives. This meaning could be added through tutorials to make better coffee, or to have a platform to post your writing, or to eat a flavor of snacks reminding you of home.

Non-convention is about exploring what conventions don’t and building a community around it, which several of the aforementioned people have done successfully.

All in all, it is safe to notice that unconventional entrepreneurship is here to stay and an inspiring way to assert yourself and assert yourself and fight hard times when stabilities crumble. Passion, adventure and pragmatism can take us very far, and it’s a good idea to invest in non-convention.

(The author is the founder of Upsurge Global and the president of SAHE (Society for Advancement of Human Endeavor)

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