You’re nothing but a hoochie… dad. Granted, 2 Live Crew didn’t expect their 1995 song to apply so perfectly to 2022 menswear, but here we are. This summer, hoochie daddies are taking over, and they’ve got the perfect accessory: above-the-knee cut shorts, aka “hoochie daddy shorts.”
Last month, city in texas Podcaster Ainsley Turner has gone viral on TikTok with 3.9 million views on a breakdown of the hoochie daddy shorts trend and the rules that come with them.
@ladylbish Tis the season #FrunktheBeat￼ #hoochiedaddyseason #hoochiedaddyshorts #shorts #fyp#viral ♬ original sound – TropiV
According to Turner, toned legs and lotion are a must for this trend. She advises men to avoid denim and baggy fabrics, and points to Dallas designer Kendall White as a wearer of hoochie shorts who does it well.
White, who is shown in the TikTok in red Nike shorts, has become the ultimate example of hoochie dad shorts, even though actor Milo Ventimiglia invented men’s thighs, I’m just saying. kill magazine credits White with starting the Nike hoochie daddy shorts trend in particular, and has issued a call on Twitter for Nike to take White on as a brand influencer.
@Nike have you seen the #hoochiedaddyshorts Designer Ken White definitely killed off and started the movement in his @Nike shorts! He must be a @Nike Influencer. His GI is @kendrell.white pic.twitter.com/661AbcdKyt
— Kill Magazine (@theslaymagazine) May 31, 2022
According to Urban Dictionary, hoochie daddy shorts are the equivalent of women’s “Daisy Dukes.” They should be cut above the knee and snug at the buttocks. The term was added to the Urban Dictionary on June 16, and there’s still debate over which inseam length qualifies shorts as hoochie dad.
Dallas personal trainer Francisco Ibarra said anything with an inseam of 7 inches and under would be above the knee and qualify as hoochie daddy shorts. Typically, 5 inch inseams would show the thigh and 3 inch inseams would be “short-short short”. He says 3-inch shorts are usually reserved for cross-country training, not streetwear fashion.
Ibarra has been wearing hoochie daddy shorts for at least two years. His Instagram shows him sporting the trend as early as summer 2020.
For Ibarra, the trend is trust.
“People who were very macho, very manly, saying, ‘Bro, you look very feminine in there,’ or whatever, and honestly, I’m very confident in myself and those comments are irrelevant for me,” says Ibarra. “That’s not going to stop me from wearing what I want or what I like.”
Ibarra has long been ahead of fashion. He remembers wearing pink before it became a menswear staple in the 2000s, and regularly wearing Jordan Ones before they reemerged as hot sellers.
His predilection for shorts is rooted in observing his brother’s style in the 80s. Hoochie daddy shorts are just another part of the cyclical nature of fashion. In the late 70s and 80s, actors such as John Travolta made men’s short shorts a fashion staple. Many will remember Travolta as Fatis Danny Zuko in a Rydell High t-shirt and white hoochie daddy shorts. Looking closer, we can see why this trend would make its way into the 21st century.
Ibarra recalls her brother wearing short shorts to show off his toned legs. Ibarra didn’t feel physically ready to make this fashion leap until three years ago.
“Two and a half years ago I took a step up and started playing in 7 inch inseam shorts and just started rocking them and I was getting stares from people” , says Ibarra. “Friends were saying ‘I’m not going to jump on this trend’ and all the people who were talking nonsense are wearing them now.”
He prides himself on not following trends but letting his own preferences guide his fashion choices. Ibarra says even hoochie daddy shorts can be a way to empower other men to find their confidence.
This summer, Ibarra became the face of MM Jewelers’ hoochie daddy shorts, part of their line of products for pop-up markets and e-commerce. MM Jewelers owners Miguel Contreras and Sachina Shrestha noticed their target demographic embracing the fashion trend last year thanks to trendsetters like Ibarra. They developed a concept last summer for the branded hoochie daddy shorts and launched them this year. Once online, all sizes – small to extra large – sold out within five days.
Like Ibarra, Contreras aims to stay ahead of trends, which has proven a monumental success in developing the brand, he says. His business focuses on sneaker conventions. Contreras says hoochie daddy shorts are most popular among streetwear-savvy 16 to 34-year-olds. The must-have streetwear outfit for men includes hoochie daddy shorts, an oversized shirt, and Cuban link bracelets or chains. Shorts are the first step towards fashion freedom by moving away from gender constraints.
“Everything is starting to become more neutral, which is a good thing,” Contreras says.
Tennis bracelets and necklaces, once reserved for women’s fashion, have become popular with men according to MM Jewelers. As fashion becomes ever more fluid, Contreras sees 1980s-style men’s crop tops on the horizon.
“It all depends on how you present yourself at the end of the day,” says Contreras.
Hoochie Daddy shorts are a statement that pairs well with confidence. Contreras says their hoochie daddy shorts build shopper confidence as much as wearing jewelry.
“If you like it, wear it,” Ibarra says. “It doesn’t matter what color. It doesn’t matter if it’s a trend. If you like what you see in the mirror and if it looks good on you, you should wear it. If you think outside the box, your confidence level will increase.