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How Can Log Analysis Help Modern Businesses? – Latest trends in digital transformation | Cloud News

Collecting logs and analyzing them is an essential part of running any type of application. It provides you with system stability information, quickly locates and fixes bugs, and prioritizes backlog improvements.

While this may seem like a purely technical part that should be done by your system administrators or other members of the IT department, in fact, all business units benefit from log analysis. He contributes to the proper functioning of all departments from finance to marketing, in particular the strategic business units. Here’s how:

Better resource management

Analyzing resource availability and consumption events can help with proper resource allocation and planning for the adoption of new tools. The result of such a scan can be a hardware upgrade if you see systematic CPU spikes or if you move from an Apache web server to NGINX or Litespeed to support more users. Another example is the change in approach to monitoring logs.

If you are managing multiple NGINX-powered web server instances, the log size can grow rapidly and overload the log storage. This is why they require a centralized environment for efficient processing. This is where you can start managing NGINX logs in the cloud or look for other ways to optimize.

Optimization of work processes

Typically, investigating system issues is a tedious process for your technical team, and sometimes it may take several hours to investigate the root cause of the error. By implementing log analysis, you can free up this time for your team to take on other important tasks. Another positive effect for companies is to transform the way of handling incidents and adopt a proactive strategy. You will see the patterns and the likelihood of failures, and learn how to react to problems before they become critical.

Fuel marketing campaigns

Analyzing logs as part of data analytics provides valuable insights that help maximize your marketing efforts. By verifying data on inbound traffic, transactions, and CTRs, it is possible to measure the success of promotions, newsletters, and other marketing activities. It also serves as a powerful instrument for researching user behavior. The number of clicks, browsing scenarios and frequency of connections can say a lot about your users and their needs. With this information, your marketers will improve the user journey and optimize the conversion funnel based on data pulled from the logs.

Strengthening security

Data breaches and cyber attacks on your business always hurt your reputation and your budget. Last year, the average cost of a security incident was $ 3.86 million, and that number has yet to increase. Investments in log analysis initiatives will make your system more secure and prepared for hacking attempts. With its help, you will be able to identify the weak points of the system, identify abusive activities (such as port scanning, downloading malicious files, cross-scripting attacks or brute force). Modern log monitoring software supports automatic actions based on specific triggers, so you can automatically block suspicious requests. As a result, you can rest assured that your application is safe and sound.

Using log analytics tools can help you turn tons of raw data into meaningful, actionable stuff that can be used to take your business to a new level when it comes to reducing churn. customers, attract new audiences to your application and provide unparalleled service. which is probably one of the most important aspects.

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