Black Friday may have its origins in the US, but it’s become a massive calendar event in South Africa, showing no signs of slowing down in 2022. It also helps that this savings day falls just after the payday, which means shoppers are more likely to splurge than at any other time of the month. Plus, with the holiday season approaching, many are looking for bargains to put under the tree this year to make more room in their budget for entertainment this holiday season.
However, Black Friday isn’t what it used to be. While your brand could probably get away with a one-time 10% discount a few years ago, that’s no longer the case. Consumers are increasingly sophisticated and their expectations have only increased.
So, are you sure your business is ready for Black Friday this year? Here are some tips for preparing your business to handle this year’s splurge season.
Tip 1: Start early
It is almost impossible for your offer to stand out among others, especially if you are a small business. That’s why it’s important to start promoting your offers from the beginning of November.
Consumers today are more strategic than ever with their Black Friday shopping and will take note of the specific deals they opt for on the day, so make sure you’re on their list.
Tip 2: Make it Black November, not Black Friday
Why only make an offer for one day when you can spread it out over the whole month? Consumers are already looking for deals they can take advantage of now.
So consider running a series of deals leading up to Black Friday or simply extending the time your deal is on to the whole month of November.
Tip 3: Take your e-reputation seriously
Managing your online reputation is one of the most overlooked but vital parts of a good Black Friday strategy. But what does it really mean to take control of your online reputation?
The first step is to listen to what consumers are saying out there. Invite them to leave reviews of their recent experiences with your business on trusted review platforms like Hellopeter so you can be aware of your brand perception. Then, bring your business into the conversation by responding to all of your online reviews, good and bad.
“Online reviews and the buyer’s journey are more important than ever. Where word of mouth used to be the most powerful form of marketing, it’s even more effective today. And everything a consumer says in the digital landscape has a huge impact.” says Alon Rom, CEO of Hellopeter.
Tip 4: Offer good value for money
Don’t just give consumers a measly 10% off. Make it worth it, and they will buy. For example, if you promise an offer of 60% off and stick to it, consumers will be convinced that you are really offering them an offer.
Also, don’t fall into the trap of jacking up prices before Black Friday to give the illusion of a bargain. Consumers will see through your facade, and it will cause more reputational damage than any good.
Tip 5: Divide and conquer
If you stretch your existing team too much, you are setting yourself up for failure. Instead, bring in temporary staff to ease the workload and train everyone well in advance, so there’s a clear action plan for the day.
Tip 6: Use social proof to increase sales
Social proof is a psychological phenomenon where people track the actions of others. So it’s only natural that consumers trust reviews written by real people on unbiased platforms like Hellopeter when deciding to buy from your business.
“Having your Hellopeter stats on your website is extremely important. It adds a lot of confidence to potential customers’ buying decisions, and we’ve seen a good ~25% increase in conversions just by having reviews on your review page. payment,” says ROM.
Tip 7: Optimize your online shopping experience
Consumers will abandon their carts if your website takes too long to load. Make sure your site can handle the influx of traffic and test, test, test your online shopping experience to make sure there are no issues.
Tip 8: Get a trusted tool to help you
Customer experience will often make or destroy a sale and prevent a one-time customer from becoming a repeat customer. Therefore, the experience they have with your brand from start to finish is the most important thing to focus on this Black Friday.
Hellopeter Business is a platform designed to help you leverage, manage and leverage your online reputation through the power of online reviews. It has grown immensely in popularity among South African businesses, especially in sectors where competition is fierce.
“Companies these days are very surprised by what we offer as a Hellopeter Business. We have come a long way from the initial perception of the platform as a complaints platform. And today, we are proud to be the number one online reviews in South Africa platform.We even achieved a 50/50 balance between positive and negative reviews this year, which we believe brings the most credibility. If you only see positive reviews, it just seems too good to be true, so there is inherent trust in our platform from a consumer perspective,” says Rom.
You can sign up for a Hellopeter Business account for free (no credit card information required) or opt for one of their paid plans. However, keep an eye out for a really big Black Friday deal coming up!