By announcing that he intends to be ‘net zero’ by 2035, five years ahead of schedule, he sets an example as Britain seeks to phase out carbon emissions by 2050 .
And US-based private equity firm Clayton, Dubilier & Rice, which acquired Morrisons this month in a £ 7bn deal, hopes that commitment will be rewarded with loyalty. of climate-conscious customers.
But the importance runs much deeper than the solar panels on its stores. Because, by seeking to plan its supply chain routes to reduce road kilometers, this position benefits local farmers and food producers.
Not only does it include a commitment to become the first supermarket to be directly supplied by ‘net zero’ carbon farms by 2030, but Morrisons wants to play its’ full role in the growth and development of agriculture, British fishing and food production to bolster the country’s food. Security”.
Legacy of the late Sir Ken Morrison, the founding father of the Bradford retail institution, and his British shopping philosophy, it is to be hoped that the new owners of the supermarket will provide regular updates on its progress to help to inform consumers and public opinion.
More fundamentally, rival supermarkets should be in a hurry to respond in the same way as Boris Johnson takes the opportunity to lead the example Morrisons set when he tries to galvanize world leaders at COP26 to go more faster and further than ever in the global fight against climate change.
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