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The weekly release of season 4 of Marvelous Mrs. Maisel is the latest example of streamers moving away from the binge-release model

Amazon listened to creator Amy Sherman-Palladino and executive producer Daniel Palladino. And following The boys‘ The weekly release of season 2, it made sense to allow Mrs Maisel to change things. “There’s just a lot for audiences to digest,” Marc Resteghini, head of US and global development at Amazon Studios, said in an interview with Indiewire. “It felt like it was an opportunity to really allow people to savor the individual episodes. And two (episodes) felt like the right number. It felt like it would be cruel. And it’s not just the dialogue. It’s the production design, it’s the costumes, it’s the attention to detail. We want people to be able to really immerse themselves in that and appreciate the immense amount of hard work that went into the course. of the past two years to prepare for this season. Meredith Gertler, executive vice president, content strategy and planning for HBO and HBO Max, added that HBO Max has adopted the weekly release model because “as we’ve seen with HBO’s story, there are so many advantages to the weekly release model, which gives us more avenue to grow awareness. This allows for multiple entry points into the show during its broadcast. This can help increase engagement and, of course, generate sustained cultural conversation. It’s definitely something we wanted to carry over to the Max Strategy. Although Euphoria is technically an HBO show, Gertler pointed out that its weekly release increases viewership each week. Meanwhile, Netflix, which pioneered the binge-release streaming model, is embracing season lengthening with ozark and Foreigner Things split their new seasons into two.


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