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What is an example of Big Data

Big Data is a term that is growing in popularity and more and more people want to know everything about it. This technology is why platforms like Netflix or Spotify can determine what we like to consume the most. It is also responsible for the large number of accurate advertisements we encounter on social media. Impressive, isn’t it? Lets go know what an example of Big Data is and its benefits:

Big Data in Business Information

One of the areas where Big Data is most commonly applied is in the generation of business insights. About 60% of the total data collected by companies and social networks is not structured or analyzed by them. However, it is very beneficial for them to have them. Because if they apply it strategically, they can generate more profits by satisfying customers and enabling product development.

Therefore, an increasing number of companies are deciding to integrate new technologies to manage and analyze these large amounts of data much more efficiently. A clear example of Big Data and its use in business is Netflix, this company uses it to understand user behavior. Thanks to this, he manages to determine the type of content people like the most popular movies, what suggestions to make, among others.

Big Data in Digital Marketing

Traditionally, marketing involves conducting surveys and personal interactions with customers. Previously, businesses were constantly trying to reach customers through advertisements on television, radio or newspapers, or even on traveling billboards on the street. At the time, there was no idea of ​​the impact of these advertisements on the public.

With the advancement of Big Data technology and the digitization of almost every business, marketing has also gone digital. Today, thanks to Big Data, companies can collect large amounts of data and know the opinion of millions of customers in just a few seconds. This data analysis greatly helps marketers to execute campaigns and increase customer traffic through relevant advertisements.

Amazon is a clear example of Big Data in digital marketing, because it has collected data on purchases made by millions of people around the world. Then, they analyzed the purchasing habits and payment methods most used by customers. And thanks to these results, they were able to design new offers and more precise advertisements for customers.

Big Data in Media and Entertainment

It’s no secret that constant access to and use of digital devices involves a massive data generation. And this is precisely the reason why the use of Big Data in the media and entertainment industry is constantly increasing.

Social media platforms are the perfect example of how this data is generated and how companies use big data to collect it. Media and entertainment have noticed the great potential of data analytics for their prosperity. So here we have some of the benefits they get:

  • Predict audience interests.
  • Optimized or on-demand scheduling multimedia streams on digital media distribution platforms.
  • Get customer information opinions.
  • Effective ad targeting.

Big Data in banking

Adequate study and the analysis of this type of banking data can help detect various illegal activities such as using credit/debit cards, money laundering, altering customer statistics and other acts.

Currently, there are several anti-money laundering software, such as SAS AML. Who uses Data Analytics in Banking to detect suspicious transactions and analyze customer data. A study found that the amount of data generated in the banking industry skyrocketed after the 2020 pandemic. And it continues to grow.

Big Data in the Government Sector

Finally, we have the use of Big Data in the government sector. Governments are often confronted with a huge amount of data every day. This is due to the constant monitoring of the various recordings. In addition to citizen databases, population growth, resources, geographical surveys and many other information. All this vast amount of data contributes to Big Data. Proper study and analysis of this data helps governments in a number of ways:

  • Make faster, more informed decisions regarding political agendas.
  • Identify areas that need immediate attention.
  • Meeting national challenges such as unemployment, terrorism, exploration of energy resources, etc.

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