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Why ‘Marcel the Shell With Shoes On’ is a great example of the strength of the A24 brand

Demand for “cool kid” banner movies is only increasing, according to Parrot Analytics

Between “Thor: Love and Thunder” and Jordan Peele’s “Nope” is a standout that makes a lot of noise for a little film about finding an even smaller character for his family: “Marcel the Shell With Shoes On” .

The latest film from beloved independent film studio A24 comes from Jenny Slate – the co-creator of the “Marcel the Shell With Shoes On” shorts and children’s book series – and director Dean Fleisher-Camp, and grossed nearly $2 million in theaters with a very limited release. Now open wider, A24, which was recently valued at $2.5 billion, is trying to see if the studio has another potential hit on its hands. Although no one expects “Marcel” to reach the level of box office success that A24’s latest mega-hit, “Everything Everywhere All at Once” has seen its strong growth over the past few weeks, industry insiders reflect on the growing success of A24.

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